Trademark Renewal vs. Trademark Revival
The trademark process is incredibly important for businesses. Trademarks help establish brand recognition and protect your business from competitors. They also prevent other companies from profiting off of the goodwill it took you years to develop. And if a competing business sells a faulty product under the guise of your desired mark, the backlash could impact your brand’s reputation.
Two trademark actions, revivals and renewals, can be easily confused with each other. However, they offer solutions to different issues. Trademark revivals are important for resolving missed deadlines during the trademark registration process. In other words, they’re meant for trademarks that are not yet officially registered.
On the other hand, trademark renewals are for registered trademarks. Every registered trademark must be renewed at certain intervals. Once a business does so, the trademark won’t need to be renewed again until the next renewal deadline.
Trademark revivals can resolve missed deadlines
If you miss the Statement of Use (SOU) deadline, fail to request an extension of the SOU deadline, or fail to respond to a trademark examiner’s office action letter, your trademark application will be considered “abandoned” by the United States Patent and Trademark Office (USPTO). To get your trademark registration back on track, you must file a Petition to Revive the trademark. Filing a trademark revival petition or handling an office action response letter can be complicated and time-consuming. However, it is preferable to starting the trademark registration process over, especially if your product is ready to enter the marketplace. For this reason, we recommend seeking a trademark revival specialist to guide your business through the process.
Renew your trademark periodically
A trademark must be renewed between the fifth and sixth years after registration and between the ninth and tenth years after registration, and then every ten years thereafter. These maintenance filings are required to keep your trademark registration alive. Failure to renew a trademark may put your brand at risk. A trademark specialist can help you complete the renewal process and inform you of your next renewal date.
How US Imports can help
US Imports can assist your business with reviving or renewing a trademark. Whether you missed the Statement of Use deadline, failed to request an extension, received an office action letter, or simply need to file for a renewal, we can help. Each trademark service is customized to your unique situation and handled with care. Contact us for your Trademark Renewal or Trademark Revival and let us help you find a solution that fits your business needs.
Need further trademark assistance? Browse our full list of Trademark Protection Services for food, beverages, and dietary supplements today. We also offer specialized contracts for businesses that are tailored to your unique circumstances.
