Trademark for Amazon Brand Registry

In order to be approved for Amazon Brand Registry, sellers must have either a fully-registered or pending trademark with the U.S. Patent and Trademark Office (USPTO). The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark). 

Amazon pushes the use of its IP Accelerator program which includes select law firms approved as vendors. However, what Amazon doesn't make clear is that sellers do not need to use the IP Accelerator firms to file for a trademark. In fact, it is a lot cheaper not to.

Many of these firms charge hidden fees that significantly drive up the price after you start working with them. Moreover, IP Accelerator law firms do not get access to expedited trademark filings, there is no such thing. The USPTO processes trademark applications in order which they were received. Additionally, IP Accelerator will not get you early access to Amazon Brand Registry. While this once might have been the case, Amazon has since revoked this policy and only requires an active or pending trademark to register.

So all this being said, why should importers selling food, beverages or dietary supplements use US Imports to assist them with their trademark? 

Quick and Easy Application Process

IP Accelerator is slow. According to certain sources, the IP Accelerator law firms take several weeks to return emails or calls. As a seller, you know time is money and the longer it takes to file your trademark application, the longer it takes for your to start protecting your brand. Our application process is automated and simple to navigate. Once your application is received, we normally can process and file the application with 5-7 days.

Transparent Pricing

No hidden fees. No surprises. We post our fees directly on our website so you know what you are getting before you place your order. IP Accelerator firms charge $1,800 for a "comprehensive brand review" but there is no explanation what this includes. While most firms do not advertise their fees, we do. Our Amazon Brand Registry services are all inclusive, flat-fees. 

What You Get

With our Amazon Brand Registry services, you get best in class service at a fraction of the price of IP Accelerator firms. We draft and file your trademark application quickly and send your an electronic copy of the serial number from the USPTO that you will need to register with Brand Registry. If you are currently selling in the U.S. market, we will help you identify and provide the USPTO a "specimen" of the trademark being used in commerce. If you are not currently using the trademark in the U.S., but intend to in the near future, we will file your application as "intent-to-use" and you have 6 months to provide proof that you are using the mark in commerce (which can be extended for additional 6 month periods). We offer a variety of packages for sellers, so you can choose which service meets your needs.

Have questions about filing for a trademark with the USPTO to gain access to Amazon Brand Registry? Please feel free to contact our brand specialists to learn more.