Food and Beverage Labeling 101

Most food and beverage products sold in the U.S. require labels that meet FDA requirements. This includes prepared foods, such as cereal, snacks, desserts, and drinks. Foods that do not require labels are generally raw, like fruits and vegetables, and fish.

While it is the FDA’s responsibility to enforce labeling laws, the FDA does not pre-approve labels. Therefore, it is a seller's responsibility to ensure their food and beverage labels comply with FDA regulations. When products do not comply, sellers can face fines and delays that can severely impact their businesses — and their profits. Below are the basic guidelines to help your business avoid costly labeling mistakes.

Where should labels be placed?

There are two approved locations for the placement of FDA mandatory language. The front of the package, known as the principal display panel (PDP), and the panel immediately to the right of the PDP, known as the information panel. The PDP must list the name of your food or beverage and the amount contained in the package. The information panel includes nutrition facts, an ingredients list, and the name and address of the manufacturer, importer or distributor. If the product contains allergens it must be listed on the information panel.

What language should be used?

All food and beverages sold in the U.S.must be labeled in English. If part of the label is in another language, as is the case for many bilingual products, the FDA requires a translated version alongside it. The nutrition facts may either be combined into a dual-language table or in separate nutrition facts panels for each language.

How does the FDA regulate claims?

There are three categories of claims that are defined by U.S. law and/or FDA regulations: health claims, nutrient content claims, and structure/function claims. A nutrient content claim (NCC) is any statement on a food or beverage that directly or indirectly characterizes the level of a nutrient in a food. For example “low fat”, “low calorie”, or “high in oat bran”. The FDA regulates these claims carefully. Any claims made on labels, or about products on websites or social media, must comply with FDA pre-approved statements. All other claims are prohibited.

How do I comply with FDA food labeling requirements?

All manufacturers and importers should be familiar with the FDA labeling regulations. However, importers are ultimately responsible for the products they import and the FDA will hold importers accountable for labeling compliance. Don’t risk shipping products if you are unsure whether the labels meet FDA requirements. US Imports can assist importers by reviewing product labels and claims and provide a list of suggested changes. Browse our full list of labeling services today.